New Wave of Website Content
Content A new wave of content is now streaming into web sites
and that is parsed data from RSS feeds directly into a database
and using that content as pages in your own site. As many SEO's
will testify that fresh new content on a web site is a crucial
factor in gaining rank and appearing well in serps.
To have new content on a regular basis requires a bit of work
and dedication to the site in question. Many webmasters have
used RSS feeds on a portion of their sites to give the search
spiders something new to look at. However, in nearly all cases
this is a dynamic feed of a few articles with a bit of teaser
text and a link to the site which contains the main body of the
article. Well not anymore!
There is script, an add on developed for the Mambo / Joomla
Content Management System. An example of a Joomla CMS site is
www.ketec.net The script takes the RSS feed and parses the
article directly into the articles database for the site. The
site manager can then take a look at what has been parsed in and
decide whether or not to publish it. This script gives a whole
new meaning to the expression "the webmaster never sleeps".
The implications of a script such as this is enormous especially
for SEO's, hundreds of new articles on you site every week from
just a few clicks. Sites will be larger and if search engines
are ranking sites higher for quantity, well sites using this
system could rocket up the search engine rankings.
It also has implications for the author of the RSS feed, many of
these feed are designed to take a visitor from the site they
were visiting on to the site publishing the feed. This will be
one to watch for the future because web sites using this
technology will grow to thousands of pages many of which will be
duplicated on other sites.
Search engines like Google impose a penalty on sites which have
80% duplicated content, however, this is the only drawback to
the system that I can see. Web masters will have to weigh the
benefits of a large site compared to drop in serps because of
penalties. But I am sure SEO's and programmers will find a way
around this, probably by combining multiple articles together,
or have a separate script to add content to the content already
parsed.
In conclusion, Content Manage Systems are a wonderful concept,
RSS is an amazing technology for distributing content and news
and now we see both combined to make an "automatic" web site,
which will grow without any human intervention.