Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages.

Storefronts

If you have a small business, you may want to consider a storefront or an online mall. For a fee, these services help you build a small Web site to sell your products. These "site in a box" Web site services include everything you need to sell online.

Features and support vary by program and can include options such as search engine placement, credit card processing, and advertising. These tend to be template services, however, with less flexibility than a custom site. Familiarize yourself with the current offerings in this area before making a final decision.

Custom Sites

If you have a business that is too large for or has outgrown the smaller storefront services, you may want to consider the more costly - but also more flexible - custom site. For the added cost you can have a unique site, receive greater support, and handle more traffic. You have the options of hiring the same company to design and host your site or using separate design and hosting services.

Hiring the same company to design and host your site.

This option involves the fewest logistics, but may come with trade-offs in design quality or host reliability. Be aware that designing and hosting require different sets of skills and expertise. When choosing a service, evaluate their experience and ask for references in both areas. Go to sites the company has designed and navigate them. Note how the sites look, how easy they are to understand, and how quickly they load into your browser.

To evaluate the company