Maximizing The Effectiveness Of Your Network Marketing
Advertising Dollars
It is common to assume that you advertise to get leads or
prospects to look into your network marketing program and
potentially have these prospects join your organization.
What is not commonly known to most networkers is that they can
maximize the effectiveness of their advertising dollars by
getting their money back either when their prospects join or do
not join their program.
While this method can easily be done online, you can find a way
to do it offline as well.
In our discussion here, let's assume that you have an online MLM
to start with.
1. Your network marketing program as a back-end profit
Your intention is to quickly recoup your advertising cost before
your prospects even take a look at your network marketing
program.
You can do this by selling quality infoproduct, such as an ebook
- educating your prospects about network marketing in particular
or the products or services your network marketing company has
to offer.
For example, if your prospects are internet marketers, it makes
sense to tell them how internet marketing and network marketing
can work together hand-in-hand nicely to further increase their
income. Tell them that network marketing industry is not the
same as it was before ten years ago.
So, creating an ebook about the topic above will probably be a
good choice to introduce network marketing concept to internet
marketers in general. Then, make sure you suggest a company
(your network marketing company) for them to check out.
In this case, you already made upfront profit from selling your
ebook, and if your customers join your network marketing
program, it will be a bonus residual income for you.
Here's a real life example of how it is perfectly done:
http://www.NetMLMProfit.com/special.html
What if you couldn't create an ebook?
Try creating an e-course or starting a newsletter. Then, charge
a small fee for your e-course or newsletter subscription. That
will work too.
2. Your network marketing program as a front-end profit
This is a direct approach with a little twist.
You advertise your online network marketing program but before
you let your prospects know more about your products or
services, make sure you get their contact information first.
Their contact information could be their names, emails and phone
numbers.
Then, get this information into your autoresponder or your
mailing list software.
While introducing your MLM program to your prospects, your
autoresponder can do an automatic follow up with your prospects.
After mailing your prospects 7 or 8 times, your prospects would
either drop off from your mailing list, join your network
marketing program or are not interested to join but want to keep
in touch with you.
This is when you'll introduce complementary products to your MLM
business.
For example, you can inform your prospects that they can build a
website to do prospecting or simply to sell something on the
internet.
If your prospects are network marketers in different companies,
they will be interested to know how to effectively find
prospects online. If your prospects are those who look for a way
to make money online, your resource will be helpful to them too.
Either way, you have both groups covered and you'll get
commissions from every sale you recommend the complementary
product.
At the same time, you still want to mention your MLM program in
case they change their minds and join you in the future.
For your information, these are the two strategies that have
been used by many top network marketers to make sure that they
will always be in a win-win-win situation.
Now that you have this knowledge, go out and apply either one or
both strategies. Of course, there are pros and cons to doing
everything. So, check with your leaders if these ideas might
bring more success to your team.