The title implies that some people are and others not.

This is a myth.

First, creativity can be described as problem identification and the generation of a quantity of ideas, a number of novel ideas and a number of diverse ideas. Innovation can be described as idea selection, development and commercialisation. Therefore creative people and innovative people are separate and distinct. Apple was founded by two people, the guy who came up with the ideas (few people seem to remember or even note his name) and the guy who marketed them (Steve Jobs). Of course there is cross over