One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.

It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients.

And even for companies with deep pockets, hiring outside sales reps, trainers, and speakers to communicate monthly, weekly, and in some cases daily with all clients in the organization is just plain ludicrous.

The high cost of human-to-human contact makes it impractical to attempt to implement a steady stream of consistent communications with everyone.

A common solution is to regularly communicate with the company's