Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the web. Here's a few tips to get you started.

Get to the point--FAST. Just ask internet usability consultant Jakob Nielsen. People don't read the web, they scan. It's not like print, where you can meander your way to the point. Online, you have but a nanosecond to prove you're legit. Nielsen says to use the "inverted pyramid method.