The single most expensive stock market trades are those made with emotions, but, of course, you are not an emotional trader are you?

Before you bought that stock, mutual fund or Exchange Traded Fund (ETF) you did your research to be sure that what you were buying would return a good profit over the long haul. You bought it and over time you look at it less and less.

Ask yourself: when you plunked down your hard earned money did you have any idea where you would sell it or where you might exit the trade should the stock go down instead of up? And suppose it has gone up have you made any plans to protect those profits?

There were many geniuses in 1999 who bought a tech stock at $20 and saw it run to $200 only to come back down to $2. Those who had an exit strategy probably sold out as it turned over and dropped like a rock. They kept most of their profits as well as their original investment.

What kept those BuyNholders in? It was emotion. They fell in love with the stock because they