7 SECRETS TO WRITING A SUCCESSFUL AD
Whether you're advertising a product on print, radio or
Internet, these 7 secrets will help you write and
successfully advertise your product:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TO
YOUR CONSUMER. Yep, you gotta grab their attention at the
outset -- that is, by way of your headline. Tell me, would you
buy a product after reading this headline: "New Hair Growth
Shampoo Now In The Market!" I don't know about you, but
if it was something like, "50% Hair Growth In 7 Days!" I'd
buy the product and try it out to see if it delivers what it
promised in the headline. It's a more effective headline than
the first because it gives a concrete result in only a short time.
Bald or semi-bald people are more likely to buy the product
when they read the second headline.
A GOOD LEAD FOLLOWS A GOOD HEADLINE. If you've
written a very good headline, chances are you'll be able to
write a good lead based on that. The key here is to support
your headline with facts in your lead as well as elaborate
your headline. Another tip: Don't waste words explaining to
your readers and target consumers what they already know.
Go straight to the point. Zero in on your product and what it
can do for them. Again, taking our example from the hair
growth shampoo, don't waste a paragraph explaining the
causes of baldness. Give them specifics and facts right away
such as how effective your hair growth shampoo is as well
as tests conducted.
BE CONVINCING BY PROVIDING AMPLE AMOUNT OF
INFORMATION ABOUT YOUR PRODUCT. Ask yourself,
"What can I say or write here to convince my readers or
potential customers to actually buy my product?" List things
related to your product and write them in a logical manner.
Remember that grabbing their attention from your headline
and lead is winning half the battle. The next step is for you
to convince them to buy your product once you have their
complete attention.
TREAT YOUR AD COPY LIKE A NOVEL OR A STORY. If
you want sales results, learn how to write and present your
advertisement in a logical manner. Treat it as if you're
writing a short story or a novel: you have an introduction,
you have a conflict, a climax and finally a solution. Make your
readers and potential customers feel like the ad is really for
them. Organize your sales points according to importance:
start with the most important and then finish off with the
least.
IF YOU WANT SALES, NEVER WRITE OR PRESENT A
BORING AD. Again, if your ad is interesting, that's the only
reason why your readers or customers are ever going to read
on and finish reading your ad and possibly buy and try out
your product. One effective way for you to "connect" with
your readers/customers is for your ad to speak directly to
them. Tell them a story, appeal to their emotions, their needs,
their desires. If possible, add testimonials from people they
are familiar with; a famous actor or actress perhaps. Never
make the mistake of talking more about your company and
your success more than the product you are trying to sell. Your
target customers are reading your ad because they want to
know about your product and not about you. Don't also bother
trying to tell them how your company developed the product.
Tell them instead what your product can do for them.
DON'T EXAGGERATE; BE BELIEVABLE INSTEAD. The only
way to achieve this is to tell the truth in your ad. You have
to be able to develop the image that your customers can trust
you based on the kinds of advertisements you show them. If
you have to choose between being clever or ingenious with
your ad and being honest and truthful, go with the latter. Your
customers will be able to discern for themselves that you are
being honest with them. If you were able to convince them
into buying one of your products before by giving them false
hopes or facts, trust me, you won't be able to convince them
to buy that same product again simply because the product
didn't deliver what you promised in the ad.
GET THEM MOVIN'! You have managed to hook their attention,
get them to read the entire ad and convince them to buy and
try out your product. But without this important part of your
ad, you still won't be able to really have a successful ad. Yes,
your customers now want to buy their product. They're excited
to try it out. Where and how do they buy? It's important to
put an address, a phone number or even a hotline for them to
make them buy and take that final step in your ad campaign.
Give them ways of how they can order: credit card, a form
they can mail and send money order to, using discount and
promotional coupons.
Keep in mind these tips and you'll be able to produce ads
that will sell you your products.
About the Author
Shery Ma Belle Arrieta is a freelance writer and ebook
author. She provides content for WebMarketingSpecialists.com,
an emerging company that specializes in search engine
promotion. She also publishes several ezines, one of them is
the weekly Sites, Biz and Zines! ezine. Visit her web site
at http://webmarketingspecialists.com/ewriter and
http://webmarketingspecialists.com/sbz.