Easter 2005 is coming, Sunday March 27, and Christians worldwide are warming up to celebrate the death and resurrection of our Lord Jesus Christ, a great sacrifice for humanity.

What about you and your business? Is there anything the market can celebrate about any great sacrifice you have made for your employees, customers, partners, colleagues, friends, regulators and other stakeholders? Or are you in business waiting for others to make sacrifices, and then you storm as an opportunist and reap from the pains of others?

Many of us are like that. We all want to live, and maybe