Inspirational articles were once limited to self-help and religious publications, but they are just about everywhere now. (Think about those wildly popular Chicken Soup books or most of the stories in Reader's Digest, for example.) Inspirational articles can be very useful in newsletters, because they make a human connection between the newsletter publisher and the reader.

Well-written inspirational articles move people emotionally and motivate them to do something or to make a change of some sort. Nonprofit organizations can use these articles to motivate readers to volunteer, write letters of support, or make a donation. Businesses can use inspirational articles to create a positive public image, build brand loyalty, and encourage repeat business.

Good inspirational articles have five characteristics.

1. They are personal.
Inspirational articles are all about the power of personal connections. They should include very personal stories about real people's lives. Don't shy away from the emotion, as strong and powerful feelings are central to good inspirational articles. You aren't speaking to your readers' minds with these articles; you are speaking to their hearts and souls.

2. They involve an emotional struggle or challenging decision.
Clearly describe the struggles, obstacles, or difficult choices that the people in your article have faced. How did they recognize the problem, deal with it, and overcome it?

3. They paint a scene.
Help your readers visualize what the people in your story went through. Describe the physical locations where the events took place. But don