Tips to brand your website

• Include your logo in all pages. Position it at the top left or each page.

• Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.

• Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.

• Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across your site.

• Have an About Us section, that includes all relevant information about you and your business.

• Include a copyright statement at the bottom of each page.

Tips on website navigation

• Design your pages to load in less than 10 seconds (50Kb maximum size, including pictures).

• Group your navigational options in relevant categories.

• Use common names for your menu options: Home, About Us, Contact Us, Help, Products. Avoid "clever" or "trendy" alternatives.

• If your site uses Flash, provide also an HTML version for users who prefer a less fancy, faster site.

• Provide simple text navigation links at the bottom of long pages, so users don