It's so simple! I wish I'd discovered it a year ago!

There are a few marketers that stand out from the crowd. One of the hippest guy's on the internet scene these days is Yanik Silver.

He's about to turn 30 and has already made a huge name for himself online. Since I am almost a year younger than Yanik, I find his success a tremendous motivator.

So what has Yanik Silver taught me?

Actually lots!

But the one thing that stands out like an 8 foot tall man stepping out of an elevator, is Yanik's use of questions in his sales copy.

The title of this article is, "Yanik Silver asked some questions that peaked my curiosity." That title may lead some of you to think that Yanik actually called or emailed me some questions. But this simply is not the case.

The truth of the matter is that when I went to some of Yanik's web sites and read the sales copy, it was like he was personally speaking to me.

If you've ever read any of Yanik's copy, you'll notice how he poses questions. Some questions are simple and obvious questions, while others make you think a little harder. But he doesn't stop there...

He asks you a question and then he puts you in a situation where you start seeing the benefits. For example, he has a site called "Instant Sales Letters."

Here's how it starts and here were my initial thoughts:

Dear Friend,

How much is one good sales letter worth?

ME: I'm not sure...

Suppose you could sit down, write a simple letter to your prospects and customers, mail it and then have your phone start ringing off the hook.

ME: I'd like that.

Imagine...one letter could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate