Advertising is something that every marketer wants to know how to do. This article is going to give you some basic ideas of what you can do.

Free Advertising in a Positive Way.

If you are going to use free avenues for advertising, then remind yourself that free is free and people reading free ads, are interested in FREE... This is where you can advertise Free Downloads, Free eCourse or a Free Report.

Ezine Advertising is pretty much the most positive way to advertise. The first thing you must do is build your own opt-in list. It doesn't matter if you can write an ezine or not. You can start with a free script to collect email, and you can use other people's articles with their resource box to use for quality content.

You can purchase advertising spots in Ezines. Remember, if you are going to just put in a small ad..at a low price, you will be competing with many other small ads. Write yours until it STANDS out.

When you write a solo Ad and pay bigger bucks to get it into an ezine, write like your life depends on it with the exuberance of a child. Keep it real; keep it live; keep whatever promise you make. Write it, read it, check it, re-write it and make sure every single word counts.

One free way to get exposure is to write articles. If you don't write articles, consider this:

Get a Ghost Writer to Write you an Article for around $75.00. It is approximately the same price as a solo ad in a high quality ezine. Next, take your article, and submit it to as many ezine publishers that you can. This will bring you exposure, and probably a lot more exposure than one AD.

Search Engines are almost like a mystery. Not that they are, but the constant conflict in how to get in a top slot on the Engines causes problems. I hear all kinds of different approaches. However, if you stick to the following formula you can't get too far off base:

Put at least three keywords in your Title Put at least two more keywords in your content and one key word from the title in the contents area. In the key words, use all five of the keywords you have chosen and then add some more. Target a Phrase, rather than just one word.

In the content of your website, use those key words. Do not use them in excess or the search engines will consider it spam.

Do take advantage of your ALT Tags...these are the html tags that you can use that people can see while your graphics are loading. These Alt tags can have a key word in them and a great place to put one is your own logo.

They look like this:

(img src="nameofyourimage.jpg" alt="Image of Logo - Easy Marketing")
Please note - Replace the above parentheses with angle brackets.

Search Engines rate you on popularity. Find sites where you can exchange links. The more your site appears on other sites, the more popular you look.

Other quick ideas before I end this article:

Give testimonials - honest ones. Sign Guest Books
Answer questions in Forums Find a Quality eBook that you can Brand and give it away. Write a report and give it away and let other's brand it.

Remember, always use your name. Don't sign Ted one time and Theodore another time, use your full name, if you are Ted Jones, then sign Ted Jones every place you go.

Good Luck,
Teresa King
May 2002

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ For more tips on advertising, marketing, web building and general knowledge, sign up for Teresa King's Tips for Top ezine for Quality Advice every Sunday. http://www.tipsfortop.com/subscribe.html ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~