10 Marketing Ideas to Grow Your Candy Wrapping Business
The business of candy wrapping (and it's far more than just
wrapping chocolate bars) is getting more and more popular.
Personalized gifts and favors are always well received. Once
your personalized gifts are seen at a wedding or being sold at a
fundraiser, you're going to start to get calls from other people
and companies who will want to put in their order. Your
candy/favor wrapping business just needs a little marketing so
your business can get moving. Below you'll find 10 ways to
market your candy wrapping business. Use one, five, or all the
ideas that you need. One thing I do recommend is that you have a
fun and use the marketing ideas that you enjoy the most. Because
the more marketing ideas that sound like fun to you, the more
you'll work at it and the more business you will find. 1.
Business Cards With any business you have it's key to have some
type of business card. Making your business card unique is also
a great way to get a future customer's attention. With a Candy
wrapping business you can do this very easily. Take a small
chocolate bar or a Lifesaver roll and print your business card
on a wrapper to fit the candy. This is sure to make a tasty
impression. 2. Get Your Yummy Business Cards Into The Right
Hands Now that you have your cards created, think about who
you'd like to market your business to. You could start with
event and wedding planners and specialty gift shop owners. 3.
Wedding Trade Shows Throughout the year there are several
wedding trade shows. Think about booking a table at one of these
shows to display your wedding favor ideas. 4. Fundraising
Organizations Your children's school might be the perfect place
to start. What's great about this business is you can create
some wonderful samples to show your potential client. Other
groups might be daycares, sporting teams, and hospitals. 5.
Local Shops Is there something special about your town? Do you
get a lot of tourists? What attracts them? Create a special
wrapper for your particular area. For more options offer
seasonal themes like Halloween, Christmas, Easter and the Fourth
of July. 6. Press Releases Get the word out on your business by
writing a press release for your local newspapers and local TV
news stations. To help them remember you even more, create a
special candy bar with the reporters name on it. Online
Marketing Ideas 1. Website Have a website so your customers can
check out your work 7 days a week 24 hours a day. Include that
website URL on all your marketing materials like your business
cards. 2. eNewsletter Get the email address of all your
customers. This way you can send them a monthly or quarterly
enewsletter that tells them about your specials and new products
or ideas that you have. Include some freebie ideas like new
party trends and ideas. Make the enewsletter something your
customers are going to want to receive. 3. Network Network with
those who have similar businesses. With the Internet you can do
business with a wedding planner in another state. You no longer
have to do business just with the people who are in your local
town. This is especially good news for those who live in very
small towns. 4. Post On Message Boards and Mailing Lists. Find
wedding and fundraising idea sites. The key here is not to
promote your business blatantly. Just answer questions, be
helpful, and then include a nice signature line that includes
your name, name of business, URL and email address.
For more information on how you can start this business visit:
http://www.bizymoms.com/cart/careers/candywrap_kit.html
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