Entrepreneurs, Are You Hauling Buckets?

Once upon a time, there was a village on the banks of a fine, clear river. The villagers all drew their water from the river, and used it to cook, and bathe and water their gardens. Life was good.

During one particular rainy season, the river flooded. When the water went down, the river had cut itself a new channel, far from the village.

The wise village elders conferred and decided to hire someone to supply the village with water. Two villagers stepped forward and asked for the water contract. The village elders decided that a little competition might be a good thing, and issued both villagers a contract.

The first villager, John the Wise, took the new water contract and left the village, saying he would return to the village with great amounts of clear water. It would be many weeks before the villagers again saw John the Wise.

The other villager, Eli the Strong, seeing that he was the only one with a water contract, bought two shiny new buckets and set to work. Every day, Eli would take a bucket in each hand, walk to the river, fill his buckets, and walk back to the village. The villagers would all come and take some of Eli