Building Opt-In List - Why You Should (Not) Buy Leads?
Building Opt-In List is an essential part of Internet Marketing.
Every successful marketer online has a personal list of
subscribers and is using it to profit online. Building personal
list may sound easy - you just purchase an autoresponder
service, create a few messages, place subscription form on your
site and drive visitors to your subscription form.
Although these steps are very true and simple, unfortunately
building list is not that easy. Someone inexperienced in web
promotion will have difficulties in driving traffic necessary
for building an opt-in list. Traffic can sometimes be a problem
even for a more experienced people.
Getting enough traffic for list building is not the only
problem. Many people overlook the importance of keeping constant
contact with all members of your list. People tend to be
forgetful and if you don't contact them often, they can easily
forget that they even subscribed to your list!
Therefore, to solve problem with traffic many people decide to
simply buy leads. Buying leads can save a lot of time necessary
for list building. They can also avoid the second problem by
creating enough pre-written messages to keep up with their leads
for a longer time, or they can use broadcast option often. The
idea of buying leads is great and many marketers are using this
method, but there is a catch.
Many people don't like the idea of their e-mail, or other
contact info being sold. And once when they subscribed, there
probably was a privacy statement saying that their contact
information is safe and will never be rented, sold, or used for
any purpose whatsoever. It is possible though that they were
lied to, or tricked. Subscription forms without privacy
statement have a lot lower conversion rates and very often these
subscribers are not very responsive.
Other very important reason why leads shouldn't be bought is
because you can never be really sure if you are purchasing a
safelist. People willing to profit quickly can easily sell
blacklists. They use spam robots to collect as many e-mails as
they can online, but instead of sending spam, they decide to
earn some money by selling those e-mails. This is even worse
because marketer who purchased this list will be accused of
spam! Although this probably won't happen since leads are not
just e-mail addresses but also names and other contact info, it
is possible!
A successful Internet marketer knows a true value of responsive
leads and will not sell them. He has worked hard in building his
list and creating a certain relationship with all members of
that list. It isn't likely that he will risk his reputation and
trust by selling a responsive list. It is more likely that you
will get a non responsive list of leads.
On the other hand it is possible that these leads are fully
aware of selling and that they agree with it. In that case
buying leads is ok, but you never really know...
If you are interested in buying leads, always use your due
diligence whenever you come across some lead selling offer. Make
sure you are buying opt-in leads (double opt-ins are even
better) and that all of them are aware of a new list owner. If
you are not sure of the latter, approach your new leads
carefully and even consider asking them to confirm their
subscription again. You can lose some leads this way, but it's
much better than to risk spam accusations.
For more information on how to build a list visit: http://www.nettrafficsecrets.com/freetraffic/opt-in_list.ht
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