Have You Ever Wondered How The Experienced Internet Marketers
Generate Loads Of Traffic?
Here's a two pronged approach to getting the traffic you need
and find out exactly what your customers want.
Why not Combine Surveys and Polls With Pay per click. I'm sure
you already know that surveys are a great way to finding out
what your target market wants. But if combined with low cost,
quick and easy to use Google Pay Per Click, surveys can also
send lots of hungry customers to your site every month.
First of all you'll need to do some keyword research. You'll
need to find keywords and keyphrases that relate to your survey
topic but also don't have too many Google Adword campaigns
running. You can do this very quickly with a tool like Jeff
Alderson's Adword Analyzer, which will show you exactly how many
Google campaigns are running for various keywords at any given
time.
Second, sign up for an inexpensive survey service like Survey
Monkey. I won't recommend free survey services, for they tend to
limit the number of participants, and well the whole point is to
get as many people as possible to take your survey.
The next step is to design a survey that will appeal to your
target market.
Next, come up with an incentive for people to take your survey.
Make it a download, so you can capture the prospect's email
address. And make it viral. Even a simple white paper can be
viral. You don't necessarily have to cram it with affiliate
links. Just make sure your URL is visibly listed on every page.
Now put up a simple web page that introduces people to the
survey topic, offers the incentive, asks for an email address
where you can send the download link and the survey results, and
links to the survey.
Finally, use at least a dozen of the keywords you researched
earlier to set up Google Adwords campaigns advertising your
survey.
Make sure the ad uses your keyword, and that it mentions the
incentive. "Take this Cooking survey, get a free recipe E-book."
You don't have to be the #1 ad.
You can even be on the second or third page.
The point is to capture a targeted prospect's contact
information for a very small investment. But there are also some
additional serious benefits in addition to all the traffic
you'll gain.
First, you'll collect valuable information on what your
prospects are looking for.
Second, you'll have their permission to contact them with the
survey results and the download link for the thank you gift.
And third, if you make that free gift a viral report, you'll
eventually get more targeted traffic. Nice!
You can do a variation of this with a simple one question poll.
Everything else is the same, except you'll want to come up with
an intriguing question for the poll - something that will
attract people's curiosity about the results and get them coming
back for more.
I hope you enjoyed this Article and have gained some valuable
information from it.
Good luck with the future. Regards. Ryan Blake.