In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to include, where to find that content and how to promote your newsletter.

What should be included & where do I find it?:

One question that many people ask when they are considering starting a newsletter is what should be included. Again, your target audience will be the main factor that will determine what you want to include. But no matter who your audience is, be sure to make your content timely. If a world event may affect your industry, be sure to include articles that show the various possible points of view.

Another question that many readers (and prospective newsletter editors) ask is,