How to Make A Jewelry Wholesale Catalog
So you want to sell your jewelry? Well, selling jewelry
wholesale is a big business, and you definitely need a catalog
of your offerings! Making a catalog isn't as difficult as you
might think. First, you have two options: an online catalog or a
print catalog. The choice is yours.
Overall, an online catalog is the least expensive way to
advertise your jewelry wholesale company - but with all of the
online jewelry stores and online wholesalers, it may not be the
most effective way to make sales. A print catalog should
strongly be considered for a direct mailing.
If you make your own jewelry, you will need to get good pictures
of the jewelry - preferably laid on a velvet setting. Black or
blue velvet will bring out the jewelry the most. You can take
these pictures yourself with a digital camera, or have a
professional take the photographs. It is cheaper to do it
yourself, of course.
Load the pictures up onto your computer, and use publishing
software, such as Microsoft Publisher to design and layout your
catalog. This may take a little time and patience, but it is
much cheaper than having someone else do it.
Since you will need hundreds, if not thousands of copies of your
catalog, your best bet will be to save the catalog on a CD and
take it to a print shop that can handle the job. This will cost
money - especially since the pages need to be glossy and in
color, and the catalog will need to be bound - but this expense
will be well worth it if you will be doing a mass direct mailing.
In order to do a mass direct mailing, you simply find a
reputable company who either sells mailing lists or does the
mailing for you. You can actually request lists of mailing
addresses where the person has expressed an interest in
purchasing wholesale jewelry - or any other criteria that you
set. In most cases, it is best to have the company handle the
mailing for you. They will get the best rates on the mailing
because they can use the bulk mail rate.
Make sure that you use a reputable printer, and a reputable
direct mail company! This is an investment in the future of your
business, and your jewelry wholesale catalog needs to be perfect
in every way - and the mailing needs to go off without a hitch!