Harness The Marketing Power of Postcards
Do you dream of dramatically increasing the number of people who come to
your web site? Do you tend to limit yourself only to Internet-based promotions?
I want to share a little secret with you about how you can use a regular old
postcard to build traffic to your web site by the thousands in almost no time
at all!
Now before you go out of the room screaming, just listen for just a moment.
This past month, I have been using postcards with my clients and they have a
dded literally thousands of names to their client lists! That's right, and
they did it by using little 3x5 inch postcards that are sent via regular old
snail-mail!
I realize that this is not new technology, and that it may not even be all
that sexy, but what I do know is that it REALLY WORKS! And the results are
nothing shy of amazing, if you know how to make the most of this powerful
medium.
Are you curious to learn how? Read on because I am going to tell you and then
I'll share a few secrets to postcard marketing that will explode your response
rate!
Postcards work because more people read them. . .and they are read more often
because there is no envelope to open. Everybody will look at a brightly colored
postcard when it arrives in the mail. So the first thing to know is that you
always use brightly colored postcards. I prefer sunshine yellow for my
postcards.
Start with a powerful offer. I like to offer a FREE E-BOOK. So I put the words
"FREE E-BOOK" in big bold letters across the top of the postcard. Yes, it's
fine to be bold! Remember, your goal is to capture attention, so use the
biggest, boldest type face you can get!
Under that bold headline, I'll generally provide a little more info about the
value of the Free E-book. It may look like this:
"You can GET RICH on the Internet! Learn how in a powerful FREE E-Book by
Expert Internet Marketer, Robert Imbriale. Claim your FREE copy of this
eye-opening E-Book now! Go to http://www.ultimatewealth.com"
That's it. I will not put any more copy on the postcard. I may include a
graphic of the cover of the e-book, but nothing else. It's possible to say
too much, so you're better off saying less, and getting more response because
the prospect is now curious and will come to your web site to find out more!
All I want to do is get the prospect to RESPOND by going to my web site. So I
give them enough information to get them curious and then let them come to my
site to get the whole story.
You could also run a contest and use the words, "You Could Win" along the top
of your postcard. I tested this headline a few weeks ago for one of my clients,
(http://www.welburngourdfarm.com) and the results were amazing! In just a few
short days, they had received thousands of visits to their site because of this
one little postcard!
Your postcard must simply attract attention and then send the reader to your
web site. NEVER try to SELL off the postcard! There is simply not enough room
to convince a prospect to make a purchasing decision. And I know that your
natural temptation is to try and tell them about EVERYTHING that you have to
offer. DON'T DO IT! Stay focused, keep it short and you'll see thousands of
people on your web site in just days!
Get your list together, (or rent a list from a list broker) print your labels,
place a mere 20-cent postage stamp on each postcard and drop them off at your
nearest Post Office. There is not that much to this form of promotion, and it
will be well worth your efforts, if you follow the simple guidelines I've just
outlined for you.
My very first online marketing promotion was a postcard mailing that I used to
promote my very first online marketing venture in 1989. At the time I invested
less than $200 to print and mail my postcards and made over $5,000.00 in sales!
The good news is that postcards are just as profitable today as they were then!
So, go get some postcards made up, bring them to your local printer and get a
few thousand copies made. In days, you'll see a nice jump in traffic to your
web site - and your profits!
This is one great marketing tip and I've got at least 20 more on my CD called,
"21 Ways to Promote Your Web Site." Get yourself a copy right now at
www.ultimatewealth.com and you'll be on your way to Internet profits without
investing a fortune in advertising!
ABOUT THE AUTHOR
Robert Imbriale is an internationally known Internet Marketing Expert who
has helped sell well over $100 Million in products and services over the
Internet. He is the author of several books, including his latest, "Internet
Mareting Secrets" which you can get for free by going to
http://www.ultimatewealth.com Robert can be reached via e-mail at
robert@ultimatewealth.com