Adsense and the Mesothelioma bandwagon
Adsense greed : Jumping on the Mesothelioma bandwagon. There is money to be made from the ppc services, but many people are just not "getting it".
Mesothelioma - Greed, Cancer, & Profit
What is mesothelioma?
Mesothelioma is a malignant spreading tumor of the mesothelium of the pleura, pericardium, or peritoneum, arising as a result of the presence of asbestos fibres. It is diagnostic of exposure to asbestos.
Mesothelioma is Expensive...
The treatment of mesothelioma can be expensive and it also costs lives. Fair compensation for mesothelioma, assuming you hire a competent mesothelioma attorney, frequently means a settlement of over $1,000,000.
This has lead to many people researching mesothelioma on the web. A whole host of websites have sprung up, trying to cash in on the associated adsense revenue.
Mesothelioma CPC -
$1,000,000 settlements mean huge profits for the lawyers and attorneys who offer representation in these cases. This allows for some high value marketing efforts.
Recently, using the term "mesothelioma" through adwords has cost the publishers up to, and sometimes over, $75 per click.
This translates into huge profit potential for all those webmasters making sites to take advantage of adsense and other ppc systems. Unfortunately, it has also given birth to a large amount of ad-filled pages, full of garbage.
Yet, still more and more people are jumping on the mesothelioma bandwagon, hoping to make a quick buck. All this competition is blamed for the cost per click dropping to a few cents - that's simple supply and demand.
But, does this mean the revenue source has completely dried up? NO.
The vast majority of these new sites are made by inexperienced amateurs, simply targeting the single word of mesothelioma, and spending no time on promoting their sites through good seo practices and traditional link building. These guys are moaning on the forums that they only earn $0.03 per click.
To the informed webmaster the potential for profit is still there. Use a keyword generating tool and some imagination to produce keyword phrases.
Make your content about class A suits, file actions, drop in comment about lawyers and attorneys and suddenly your adsense ads are more specific and higher paying. Webmaster doing this keep surprisingly quiet on the forums!
About the Author
Lee Munson is the webmaster for www.info-sales.co.uk, a site offering articles plus webmaster resources such as lists of free, non-reciprocal directories.