The targetting is just one of the many mistakes i have seen that have contributed to the failure of a campaign or even people losing their job due to the campaign ending in a bad way.

Hopefully in this article i can help you avoid a few of the mistakes people make and make your life in advertising a bit smoother and less frought with failure.

You need to do your research on every campaign that you do and make sure you analyse similar campaigns from textbooks or from campaingns that you are already familiar with. Adversing is not about getting awards but more about getting results. Quite often i have seen advertising executives that are more keen on impressimg people than they are to actually get the results that the client wants. The lack of a clear goal can cause heartache for both parties and is very important to make sure you know your clear directions and have done your homework before you get involved in the actual creation of a marketing campaign.

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About the Author

I am an advertising executive based in alabama and i work freelance for best private investigator firms in the world in my spare time.