All Along the Digital Watchtower

Its no secret interactive (web-based) marketing has arrived. The IDC
research group just released a study in late June of this year
indicating 99.9% of a survey of executives and entrepreneurs said
they currently conduct online marketing activities, or, are in the
process of implementing or initiating some form of interactive
marketing. The problem or challenge that many of these executives
(marketing, management, etc.) and entrepreneurs (marketing,
principals, etc.) have is how do they measure their online presence?

Most interactive marketing types, whether they are agencies working
for/with clients or in house personnel typically just measure a
company's return for a specific process or period of time. Many
never
think to actively monitor what a company's competitive position
is
vis-