4 Keys to Charming Your Market

People buy products for the feeling they get from the purchase. How do you feel when you're relaxing on the water in your brand new boat? Sure, you're like a kid with a new toy... excited, proud and anxious to show it off a little bit. Keep in mind these feelings, and draw word pictures with your advertisements that will stimulate them.

1. Paint Vivid Pictures
People buy products for the feeling they get from the purchase. How do you feel when you're relaxing on the water in your brand new boat? Sure, you're like a kid with a new toy... excited, proud and anxious to show it off a little bit. Keep in mind these feelings, and draw word pictures with your advertisements that will stimulate them.

Don't be surprised at the amazing results you'll get from encouraging and dramatizing the desires of your readers. Excited and tantalized consumers part with their money more quickly than inanimate dreamers.

2. Get To Know Your Prospective Buyers
We connect with people who understand what our needs are. No, not all of your customers have the same needs. Get to know something about the people who walk through your doors. You'll discover different groups within your range of customers. Take the time to discover what will satisfy each group!

Everyone likes that special one-on-one attention. Think about it...does your marketing strategy address the needs of each group, or does it speak to a generic audience who isn't interested in the boring information they see?

3. Speak To The Skeptic
Yeah, there's one in every crowd who isn't easily persuaded and wants cold hard facts as proof. If we're truthfully, we realize that advertisements need a little more than their share of