If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.

You should apply the techniques of PR Rainmaking, which is the practice of using the news media to attract customers and clients to your enterprise.

Any effective campaign of PR Rainmaking is grounded in three fundamental ideas:

a) The reporter is the consumer.

b) The story is the product that must be tailored for and sold to that consumer.

c) Reporters will buy your story for their reasons, not yours.

First, the reporter is the consumer

Today