Attract more visitors to your website time after time
Much is made of the requirement for sticky content, and ensuring
your website is 'sticky'. What exactly is sticky content?
Sticky content is the name given to any content that either
keeps people on a site for longer, or has them coming back time
and again - and of course ideally both!
Here are some examples of sticky content:
Forums and Chat Rooms These are often frequented by
regulars to a site, and if so will tend to be full of fresh
content. If you can get around five active posters, who post
daily, then that should be enough to make the features sticky
and ensure that more people contribute on a regular basis.
Blogs Blogs by their nature should be full of fresh
content, and tend to be updated daily. If you post original and
interesting content - as perceived by your site visitors - then
this can be an excellent way to drive repeat visits to your site.
Polls Polls, or interactive votes or surveys, are another
excellent way to get people involved with your site. Again,
anything interactive like this will encourage repeat visits, as
site readers will come back time and time again and see the
results of the vote.
Fresh content Most importantly of all, fresh and
regularly updated content is a must to ensure that you get
repeat visitors. No changes for a week or two is a sure way to
stop people coming back.
Therefore ensure that you always update your content as often as
you can, particularly on the key pages like the home page -
further down the site it is less important and articles can
clearly stay the same for several years!
Puzzles and Quizzes Having puzzles and quizzes on your
site are an excellent way to get people to stay on site for a
long time, and have them coming back time and time again.
For example, you could feature sudoku
a>, kakuro
a> or codewo
rd puzzles on your site.
Finally, if you are happy to give away a prize, then
competitions can be a great way to drive interest in your site,
and perhaps build a mailing list too (if people opt in to your
list, of course).