Starting down the road to owning your own business can be exciting, frightening and challenging. It takes a lot of courage to leave behind the promise of a steady paycheck and strike out on your own. One of the keys to long term financial freedom and consistent, steady passive income is running your business with the highest standards of integrity.

You may be surprised to hear that integrity and honesty still matter in the business world today. It seems sometimes that business ethics and integrity are the exception rather than the rule. However, treating customers and employees with dignity and respect is an absolutely vital part of achieving your goal of financial freedom. Without integrity, there is no financial freedom. Any passive income gained through duplicity and dishonesty will be fleeting, and the damage to your reputation and that of your business will quickly erase any short-term gains.

In the end, it is the honest businessperson who prospers. We