In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website.

One of the most important elements of building your mailing list is that you build a trust relationship with your prospect. According to The National Sales Executive Association 80% of sales are made after the 5th contact with a potential client or customer. So this should tell you that you need to have quality content in your newsletter so the prospect will stick around to receive your newsletter past the 5th attempt. Another good thing about building your mailing list is that you can notify your prospects about up coming events or special offers you may be working on or know would be of interest to the prospect.

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