Easy Profits Using PPC In Your Affiliate Marketing Business
PPC is one of the four basic types of Search Engines. PPC is
also one of the most cost-effective ways of targeted internet
advertising. According to Forbes magazine, PPC or Pay Per Click,
accounts to 2 billion dollars a year and is expected to increase
to around 8 billion dollars by the year 2008.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid
amount the website owner is willing to pay for each click from
that search engine. Advertisers bid against each other to
receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then
have the site ranked as number 1 in the PPC Search Engines
followed by the second and third highest bidder, up to the last
number that have placed a bid on the same keyword or phrase.
Your ads then will appear prominently on the results pages based
on the dollar amount bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing
business?
Most affiliate programs only pay when a sale is made or a lead
delivered after a visitor has clickthrough your site. Your
earnings will not always be the same as they will be dependent
on the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate
marketing program is that earnings are easier to make than in
any other kind of affiliate program not using PPC. This way, you
will be making profit based from the clickthroughs that your
visitor will make on the advertiser's site. Unlike some
programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search
Engines incorporated into your affiliate program, you will be
able to profit from the visitor's who are not interested in your
products or services. The same ones who leave your site and
never comes back.
You will not only get commissions not only from those who are
just searching the web and finding the products and services
that they wanted but you will be able to build your site's
recognition as a valuable resource. The visitors who have found
what they needed from you site are likely to come back and
review what you are offering more closely. Then they will
eventually come back to search the web for other products.
This kind of affiliate program is also an easy way for you to
generate some more additional revenues. For example, when a
visitor on your site does a search in the PPC Search Engine and
clicks on the advertiser bided listings, the advertisers'
account will then be deducted because of that click. With this,
you will be compensated 30% to 80% of the advertisers' bid
amount.
PPC is not only a source of generating easy profits; it can also
help you promote your own site. Most of the programs allow the
commissions received to be spent for advertising with them
instantly and with no minimum earning requirement. This is one
of the more effective ways to exchange your raw visitors for
targeted surfers who has more tendencies to purchase your
products and services.
What will happen if you when you integrate PPC into your
affiliate program?
PPC usually have ready-to-use affiliate tools that can be easily
integrated into your website. The most common tools are search
boxes, banners, text links and some 404-error pages. Most search
engines utilize custom solutions and can provide you with a
white-label affiliate program. This enables you, using only a
few lines of code, to integrate remotely-hosted co-branded
search engine into your website.
The key benefits? Not only more money generated but also some
extra money on the side. Plus a lifetime commissions once you
have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while
already generating some income for your site? Knowing some of
the more useful tools you can use for your affiliate program is
not a waste of time. They are rather a means of earning within
an earning.
Best know more about how you can use PPC search engines into
your affiliate program than miss out on a great opportunity to
earn more profits.