Secret Number One: The Key Is A Niche Market

Identifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those who will become your regular customers.

Here are some of the questions you should ask about various consumers.

• Does this target market include consumers who use the Internet frequently?

• Are these potential customers people who have disposable income?

• Which communities have more interest in the convenience and time saving qualities of online shopping?

• Are there businesses that could use your help to find diverse or rare services and products quickly and easily?

• Are there potential customers who prefer the privacy of purchasing products or services online?

• Is there a need in the target market for cost cutting or price-comparison shopping of particular products or services?

Once you have discovered the answers applicable to your business you can narrow your marketing strategy. Spend time and energy on those you know have potential purchasing power. Also, a marketing portfolio should be diversified and flexible as your business changes over time.

Secret Number Two: Believe In The Importance Of The Web

These days a strong web presence can make all the difference to an entrepreneur. Your can now entertain the possibility of being nationwide or even worldwide. The scope is no longer limited to the physicality of your own neighborhood. Further, it provides your company with a virtual business card that is viewed at a client