Are You a One Trick Pony?
Do your customers know what you're going to say - before -
you say it? Have you become so predictable that you're
ignored? In other words, are you a One Trick Pony?
Hmmm, you may muse. AM I a one trick pony? Whatever the
hell that is. In fact, Just what Is good old uncle ed
getting at?
Hmmm...Oh well, you don't have time to figure out what Mr
Lazy Dude is asking you... You've gotta a lot of work to do.
After all, Your sales are flat. Your old newsletter members
are un-subscribing. Your New newsletter subscribers all have
free email addresses.
And every damn person you hear from is broke and looking for
a handout...Sorry, uncle ed, you've got other fish to fry.
Does the above sound a little like your Home Grown Biz these
days? Are you feeling the economic downturn? Are your
tactics, ads, offers, sales letters not getting the response
they did just a few months ago?
Are you in a scramble to find new affiliate programs? Are
you looking for something, Anything, that works? Have you
even considered buying email blasts? After all, isn't that
why you have your junk email accounts?
Am I making you a little nervous? Am I hitting close to
where your Home Grown Biz lives? Well, don't feel like the
Lone Ranger. There's plenty of this going around.
So what's happening here? Is it really just the fallout
from the much ballyhooed slowdown? Perhaps it is. Then
again, perhaps it's because you, like so many of us internet
marketers, have become a stale One Trick Pony.
Must we all have the same boring long, and I do mean loooong
sales letters at our affiliate sites? Is it me, or do our
internet sales letters read exactly alike? Are we required
to go to such lengths to hide our price?
Can we not write copy that actually describes the product/
service in terms that our reader understands just what is
being offered? Oh, did I mention how boring our sales
letters are?
This is not sour grapes. After all, we brag non-stop about
our offers. OK. Fine. Let's Stand and Deliver. Let's
recognize the hand writing on our monitors...
Baby, The Internet Times - They Are A-Changin'
The internet may be changing. But I can assure you this...
People have not changed. They still want the same things
they've always wanted. People still want to buy from people
they know, like and trust.
Perhaps our customers are looking for more value. Perhaps
they're demanding a more personal touch. Perhaps they're
sick and tired of sales letters and websites that read like
late night TV infommercials.
Perhaps our customers do know what we're going to say -
before we say it - because they see through the crapola that
ain't gonna fly anymore.
Are we going to change our strategies and tactics to meet
todays opportunities? Are we going to remain A One Trick
Pony? And continue beating a dead horse. Or are we
preparing to stand and deliver?
You may want to hold up on searching for a new affiliate
program or a new internet guru. Perhaps you'd be better
served by re-defining your target market.
At the very least take another look at your market's current
problems. Define those problems. Then find the solutions.
Solutions that aren't presented in the same old One Trick
Pony methods.
Let's stop crying into our beer. And get on with it. We
live in exciting times. Let's take advantage of them.
About the Author
Edward Thorpe, The Laziest Dude on the Internet, publishes
The Home Grown Biz Advocate. Smart, funny and candid Home
Biz Opp selling tips, tricks & free help. Get yours at
http://www.growahomebusiness.com/newsletter/default.cfm
mailto:webmaster@growahomebusiness.com