INTRODUCTION

There are many home based business ideas that are taking root as an economic force to be reckoned with these days. The people who are taking advantage of them are coming from all types of social backgrounds and the work at home industry has proven to be most effective in producing a new boom of working grandmothers. The fact that retired female workers can now re-enter the work force under their own terms has been a great help in raising the self esteem and living standards of the older generation.

TURNING FEAR INTO FUN

There are many obstacles in the way of retired female workers who wish to get a home based business started, the biggest of which is techno-fear. This can be turned to the advantage of the technologically-challenged grandmothers for the simple reason that their grandchildren can teach them how to use a computer and surf the net. Just like having your own miniature I.T. consultant!

STRONG WORK ETHIC

It is not only this fact that makes retired female workers likely to be able to succeed in a home based business. It is also the many skills that they have picked up along the course of their lives that will help enable them to have a better shot at getting into a viable home based business. The fact that a grandmother will have a finely honed work ethic is a great help since you have to be a self starter if you are going to run a home based business and many of the younger generation these days lack this quality.

BETTER INTERPERSONAL SKILLS

A work at home grandmother is likely to have much better interpersonal skills because of the years of practice. The wisdom they have accrued will be a big help in making the decisions that will govern the home based business they chose to engage in and it will also be a help to others as a marketable commodity.

OTHER SKILLS

Many skills will also have been collected along the way such as handicrafts and the like that can be a very profitable home based business idea.

DEMOGRAPHICS

It is not only retired female workers that are cashing in on this idea of home based business. Work at home mothers are growing in numbers as the cost of childcare and the emotional welfare of the child becomes a bigger and bigger problem with mothers that wish to continue working through the early years of their child