Watch Out When Buying E-Books with Reprint Rights
If you're an entrepreneur looking for a product to sell, I bet
you've considered buying an E-Book with reproduction rights, or
maybe even a set of E-Books with reproduction rights. For those
of you not familiar with what an E-Book is, an E-Book is simply
an electronic book (E-Book) that is transferred to you within an
electronic file and you read it directly from your computer. The
concept is great, and there are many great E-Books out there,
however there are also many useless E-Books out there as well.
If you were to look at 10 advertisements offering E-Books with
reproduction rights, it is very likely that most (probably 8 or
more) of these offers have products that are either:
1. Severely out-of-date. In this popular scenario, the
vendor will typically sell you an informational product that has
been floating around the Internet for far too long. As a result,
the information is typically out-of-date and worthless. Another
common practice is to attach a new enticing title to old content
and try to sell it as new material.
2. Hidden advertisements with very little actual content.
This scenario is also very popular and is beginning to appear
much more often. Here the vendor sells a new (or what looks to
be new) informational product. There is usually a flashy title
that seems like it would have a high degree of marketability.
However, once you read through the content, you notice that the
information is simply an advertisement directing you to other
money making offers.
The typical marketing ploy that you will find associated with
E-Books promises to sell you a collection of the hottest-selling
E-Books with full reproduction rights that allow you to
reproduce (copy) and resell the product. The term "reproduction
rights" sounds very valuable to a beginning entrepreneur. The
mere thought of having a ready-made product which you do not
have to continuously purchase is very enticing. However, in many
situations, this is just a ploy to get you to purchase the
product. Why would you want reproduction and resale rights to
out-dated material, or a big book of advertisements?
The real goal in Internet marketing is to make your customers
happy. Why? First, it's the ethical thing to do, and second,
because happy customers are repeat customers. To be successful
in Internet marketing, you really need to have repeat customers
that value your service and trust the quality of the products
you offer. So don't promote anything that you don't have
confidence in - make your customers happy and they will continue
to buy from you, which will make you happy!
How Can You Find the Good E-Books?
Study the market and product carefully when buying E-Books (or
any info course) for informational or resale purposes. If you're
thinking about buying a particular E-Book, try going to Google
and typing in the name of the E-Book, along with the author name
and the word "forum". Then run your search.
Here's an example of what you could type into Google for your
search:
"John's Excellent Car Tips" "John Smith" forum
You can also try these additional search strings:
"ever tried" or "ever used" or "anyone tried" or "anyone used"
Google will then return listings that match the above criteria.
Many of these listings will be forums (one of your search
words). These forums typically contain real users (not
advertisers) discussing the product. This is great way to get
unbiased feedback of a particular product. If the product is
offering resell rights, you'll typically find the users
discussing that as well. You can also use one of the additional
search strings (like "ever tried") listed above. This will
increase your chances of finding a forum question that is asking
if anyone "ever tried" the product.
Keep in mind, there are some awesome E-Book publishers out
there. In fact, I buy E-Books on all sorts of marketing topics
on a weekly basis - and I have been doing so for years. If I
don't know the author, I will use the same technique described
above to research the author/product. However, you can run into
someone that doesn't have much exposure but still has a great
product, so you may not find out much about them in your
research. But it is still very valuable to know that there isn't
any negative information about them floating around the net.
Remember, E-Books can be some of the best learning tools if the
information is up-to-date, accurate and useful. And there are
many of these types of E-Books out there; you just need to do a
little research to find them. Once you find an E-Book that has
proved to be useful to you, inquire with the other on an
arrangement to allow you to sell the E-Book to others. The
author may very well have an affiliate program where you can
advertise their E-Book and make a percentage of the profit on
each sale.
Sincerely,
Michael Ellis