Top Seven Ways How Writing Articles Can Explode Your Business
Copyright 2006 Nikki Mhlanga
The importance of attracting highly targeted traffic to your
website cannot be overemphasized. Routing web traffic to your
site can be your only means of survival, especially in the very
competitive ecommerce world. Getting a high search engine
ranking can be very difficult. Fortunately, there is plethora of
website promotion strategies you can use to drive traffic to
your website.
There is a wide variety of strategies you can adapt, from paid
advertising to affiliate marketing. However, most of these
techniques require payment. Nevertheless, there are ways to
promote your website and increase your web traffic without
spending anything.
Writing articles is one of the best web site promotion
strategies you can use, and they can be very effective. How, you
may ask, can writing articles help improve your web traffic?
Here are the top seven ways in which it can help explode your
business.
1. Reach more people When you write good articles, you must
share them with other people, and attract traffic to your site
in the process. You can post your articles in your website or
you can submit them to other sites such as e-zines and online
publishers. By submitting your articles to these sites, you give
exposure not only to your ideas but also to your website. Simply
include a link back to your site or include your information in
the resource box. With this, you get exposure and free
advertising as well.
2. Free Advertising Submitting your articles to other websites
presents an opportunity to advertise your website without paying
exorbitant fees. Although you should avoid marketing language in
your articles and make it informative and useful to your
readers, you can always include your site's link in the resource
box. In addition, by making your article relevant and helpful to
your readers, you are making a good impression for your website,
which could ultimately lead to a visit and hopefully a purchase.
Good quality content in an article is far better and more
effective than a few lines of ad space.
3. Gain High Search Engine Ranking Create a new web page for
your article in your website. Optimize your article to make it
search-engine friendly. Use top-ranked keywords and Meta tags
that can give your website a high search engine ranking. As soon
as you upload your new webpage to your server, search engines
will spider through it and you can gain an increase in search
engine ranking. Remember that search engine optimized content is
a very effective strategy to gain a high ranking in search
results.
4. Increases Link Popularity Instead of looking for other sites
who would want to establish reciprocal links with your site, you
can simply submit an article to other sites. Just do not forget
to include a link to your site in your resource box. When these
websites pick up and publishes your article, you automatically
get a link partner. Link popularity is one of the factors used
by search engines in determining search engine rankings. Make
your article especially useful and appealing, so that more
websites will be encouraged to publish it.
5. Optimizes your site for improved search engine ranking By
making your site keyword rich, you can greatly improve the
search engine ranking of your site. Remember that keyword
density is one of the most important factors that search engines
use when determining the search engine ranking of site. However,
you should always provide relevant, useful and pertinent
information. Avoid the temptation of overusing keywords just to
gain a high ranking as this may turn off most web surfers.
Relevance and quality is still the most important things to
consider when writing articles and it will be doubly useful to
your site if you make these articles search-engine optimized.
6. Establishes a Good Impression and Reputation By writing
excellent, original and relevant articles, you not only give
your site exposure, you are also creating a good impression on
your prospects. Encourage more people to visit your site and do
business with you by establishing an impressive reputation
through your articles. Be seen as an expert in the field and
your will ultimately gain more customers eager to do business
with you.
7. Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and
testimonies when you publish them in e-zines and free article
sites. Record these positive feedbacks and comments and use them
as promotional material in your website or in any of your
advertising efforts. Your credibility will be greatly enhanced
by these feedbacks, as it will create a good impression on your
prospects as well as your existing customers.
Original, relevant, useful and pertinent articles are important
tools you should utilize to improve and explode your business