Capital Campaigns & Donor Recognition

How to use donor recognition in a capital campaign Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, a nonprofit group seeks a pledge of a certain contribution amount and in return, offers to provide a specific type of recognition. Donations of a certain amount are rewarded with graduated levels of recognition. The actual donation could be a one-time gift, a periodic donation, a monthly automatic withdrawal, or an annual check.

Recognition products are available in a wide range of price points. They offer high-quality ways for your organization to thank donors for their support. Inexpensive items can be given to donors for smaller contributions, while larger donations are usually provided some type of visual recognition at your organization's headquarters or in a prominent high-visibility location outdoors.