Capital Campaigns & Donor Recognition
How to use donor recognition in a capital campaign
Capital campaigns using donor recognition are easy to conduct.
In this type of capital campaign, a nonprofit group seeks a
pledge of a certain contribution amount and in return, offers to
provide a specific type of recognition.
Donations of a certain amount are rewarded with graduated levels
of recognition. The actual donation could be a one-time gift, a
periodic donation, a monthly automatic withdrawal, or an annual
check.
Recognition products are available in a wide range of price
points. They offer high-quality ways for your organization to
thank donors for their support.
Inexpensive items can be given to donors for smaller
contributions, while larger donations are usually provided some
type of visual recognition at your organization's headquarters
or in a prominent high-visibility location outdoors.