Casting Vision

One of my greatest loves as a kid was fishing. This love developed quickly because my family owned a little bait shop that was located near Toledo Bend Lake in Louisiana. Toledo Bend is well known for its large bass and large quantity of crappies.

I soon found out that there is a lot more to fishing than just catching fish. Learning to cast a fishing lure into a tree-covered fish hole takes great skill. But casting is just the start; you have to learn to make the lure look irresistible to the fish below, so irresistible that an attack is inevitable.

Casting a vision for your organization works much the same way. Over the years I have written many Footprints and Monuments articles on the topic of vision. I have written about the value of a vision, how to evaluate your vision, how to design your vision, and how to write a vision statement. This article however is to help you discover the practical process of casting a vision.

The process of casting a vision for your organization is to:

The first step in the process of casting a vision begins with you, the leader. The vision of your organization begins in the crock-pot of your mind and heart. It is something that you can feel, taste, see, hear and can literally touch with your soul. Your vision must be greater than your past memories, mistakes, and accomplishments. It has been said that dissatisfaction and discouragement are not caused by the absence of things but the absence of vision. Warren Bennis was quoted saying,