How To Apply NLP Techniques To Explode Your Profits On Ebay -
Part 2
This is the second part of a two part article
Applying NLP on your auction description
Using NLP on ebay can be very effective however as with all
things, you should use some common sense and not overdo it.
When you write your NLP laced ad description, formulate a plan.
The following is an example of the order of operation.
1) Elicit Values
Eliciting Values simply means putting yourself in your
customers' shoes and find out their needs and wants. Know your
target market.
Some of the questions you can ask yourself are:
- What do they want? - What do they like? - What are they afraid
of? - Can my product or service fulfill that need? - How much
would they pay for much a service or product?
Some of the answers to the questions above are already there on
ebay market research section. Use ebay pulse to find out what
they want. Check the completed items on the average selling
price of your product or service.
2) Set up mental states, bind them linking to your product or
service
I have already mentioned this in the first part of my article.
It is called Thought Binding. Since I already talked about it, I
shall not go into detail here.
Essentially, it is about building a chain of states, with the
first link being the current state they are in now to the final
state you want them in.
For example, they are in a state of indifference about buying
your product. That is the first state. The final state is you
want them to be drooling about your product and whipping out
their credit card to buy after reading your auction description.
Using curiosity, intrigue or just paint a picture in their minds
how they will benefit by using your product.
3) Presuppositions - Influence the buying decision with 'trick'
questions
Presuppositions can be used in ordinary sentences to help
someone decide or rather decide for them indirectly. A
presupposition is a question in which a person is choosing the
path you indirectly set for them. So, in a sense you are not
giving them a chance to say yes or no to your product.
One example is the following sentence
"You won't the most out of the product just reading about it,
since the best way is to experience it yourself"
Another example:
"Won't it be great after you get (your product) and you can
experience for yourself what it can do for you? Then you can
just look back, smile that smile of satisfaction and wondered
why you hadn't got it sooner"
4) Binder commands
Binder commands or subliminal messages/command is the one of the
most sneaky facets of NLP.
An example is "When you buy (your product) by today, you will
also get X amount dollars worth of products free to the first 50
people"
The binder command is Get It Now.
The above order of operation is only an example and may vary
from case to case. In most cases, you may need to change the
order depending on your product or service.