Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.

I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget.

The technique is the power of publicity. Free publicity is easy to get and is extremely effective. Publicity is usually viewed by most consumers as more credible than advertising. You can get publicity in many forms but two of the best techniques are press releases and submittals to publications.

Both of these can put your business in front of thousands or millions of prospective customers. Almost every market is served by one or more newspapers, magazines, e-zines, newsletters or websites. These let you get super, targeted traffic. Almost all of these publications take press releases.

You can use press releases to announce a new website, product, personnel change, or business milestone. They work great and are almost always accepted. In online venues you can include a link to your site. Many businesses use these on a regular basis to keep their firm in the news. It's solid gold!

Here are five things you should remember when writing a hot press release.

1) Make sure it is something people will really want to hear about. With so many niche markets, you are almost sure to be able to target your product, service or website to one of them. If you can