How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.

Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising.

1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined. No need to reinvent for your news release program, although you may need to select audiences and messages that are most appropriate.

2) BUILD A LIST. Once you know your audience, you