Are Your Sales Letters Drab and Boring?
Bring LIFE to your text and increase sales with these 3 easy steps:
1. Mirror, Mirror on the Wall...
Place a mirror on your desk or workstation, large enough that you can see yourself as you work. No, this mirror is not intended for you to worship your exquisite beauty, it a tool to improving your communication skills.
2. Self Talk
While writing your text, speak out-loud to the image in the mirror, as if your reflection were another person setting across from you. Don't be afraid to "role-play" the whole conversation, speaking out-loud for BOTH you and your reflection. When you have a visual aid, your conversation will be more lively and upbeat. This role playing can open your mind to new ideas that possibly you may not have thought of before.
It's probably a good idea to do this in a quite place, where you will not be disturbed. If someone should see you talking to yourself, you will definitely get strange looks or someone might make arrangements for you to be fitted for a nice straight-jacket.
3. SMILE
Normally when you are speaking to another person, you naturally exchange smiles (unless it is an argument) and laughter. Be sure to smile at the reflection in your mirror, be yourself, let your own personality shine and your text will "smile" as well. The same when you are making business telephone calls. SMILE as you dial the phone number and greet the person on the other end of the line with a SMILE. The tone of the conversation will be positive and friendly right from the start.
As we speak with another person, we use our eyes, facial expressions and hand gestures to get our point across. Have you seen the guy walking and talking on the cell phone, while flailing his arms? That is me! I talk with my hands, you may also. That is why I have an ear piece for my cell phone. so that my hands are free as I talk. The more expressive your self-talk, the more interesting your text will be. Through your mirrored reflection, you will be more animated and relaxed and your text will reflect your enthusiasm. Your text will come alive and smile.
About the Author
Dustin Rhodes "the Internet Cowboy" has authored several Internet Marketing ebooks, his articles have been published in numerous newsletters and magazines; and publishes the weekly business ezine: Intelligent eMarketing Digest. For online marketing and promotion information visit: http://www.IntelligenteMarketing.com