Written communication is often the first impression you make on potential customers, business partners, or employers. Because of its significance to your marketing message, it is one of the most important aspects of your business.

Good writing sets a positive tone and encourages people to enter into a relationship with you. It tells people that you have something worthwhile to offer them.

Although writing style is a subjective preference, writing quality can be objectively defined. Three characteristics of good writing are that it is purposeful, compelling and clear.

Purposeful