Why use the web for promoting your speaking engagements?

Most people now agree that the web offers a great deal of information, if not too much. Every business should have a website, even if it is only informational as to what you sell and where you are located. You may not want to sell chocolates in the hot summer over the web, but you can tell people where your business is located and what specials you are running. I recently met a fellow that was getting married and he needed to order a cake and find someone to sing at his wedding. Instead of looking in the yellow pages, he opted to do a search for local businesses to provide what he needed. He found only one baker out of 20 in his city that had a site. He could even choose the decorations over the web. He bought from this store because they had provided a convenience for him. He also located a singer in the same manner.

It does not matter what business you are in, the web will provide you with a way to have an electronic brochure and a presence. I find that many of my clients want to know more about me before we meet; they look at my website to determine whether I have the expertise they are looking for. I, in turn, look for the potential clients