Political strategists, branding gurus and image consultants could learn a lot from the modern corporate successes in branding. In each political season we see positioning by the front-runners to get your vote. Capitalizing on the most popular brands to find synergy is a good strategy. Another is to find novel ways to propel omni-presence of your candidate.

Very smart marketing and branding is seen every day in the market place, but are we learning anything? Many top American business schools fail to understand the sysnergy of branding. If you read through the Thesis Projects and Dissertations on the subject one might shake their heads and say that they are lacking. Many academics and industry branding professionals say that the HBR