Atrocious Advertising Detected: Mission Critical!
You know folks, it seems like every corner I turn on
the web, I see more and more "yucky" advertising.
It's daunting to see the fully avoidable mistakes we're
making. And the worst part is, if we would just slow
down for a minute and examine what we're doing, we
wouldn't make these simple, yet costly errors.
I constantly see people, experienced and new, making
mistakes like these:
What's that you're promoting?:
First off, you should begin with you're program or
business. You're not promoting some flim-flam chain
letter are you? Or how about some free replicating
web page that will probably close down right when you
finally start to make a few dollars?
No, that's not you. You did your research and built
your business around credibility, professionalism
and good old supply and demand, right?
Here's a general rule of thumb that I like to follow:
Would you feel comfortable and "proud" recommending
your program or business to your mother? Hmmm.
Spelling mistakes:
Please take the extra 30 seconds and check the spelling
in your ads "before" blasting them everywhere. There's
no bigger turn off for me than when I see ad copy with
a plethora of simple spelling mistakes. I thought you
were a professional businessman? But then again...
If you can't spell that great, so what. Use your spell
check, or have somebody else look over your ads.
Heck, send 'em to me. I'll make sure your spelling is
correct. Trust me, this kills your credibility.
Triple check that URL!:
It really boggles my mind to see the shear volumes of
people not using the correct web site link or email
address in your ads. 'Do not' type your addresses in
your ads, copy and paste! Copy and paste the correct
links, and there's virtually no way to mess it up.
Maybe that's why that $50 solo ad never pulled in any
leads?
Furthermore, use the 'mailto:' and 'http://' prompts
in your address. This will make your links "clickable"
for everyone. Most email programs won't hyperlink your
address if you just use, MarketingBlaze.com . But add
the 'http://' prompt and you'll get a nice clickable
link like this one: http://MarketingBlaze.com .
Now, simply use the 'mailto:' prompt for your email
address: mailto:youremail@yourisp.com .
Isn't that pretty?
(Pssst. Did you notice the space for the "." after the
link. When using your web site or email addresses in
sentences, always put a space between the punctuation.
Example: mailto:youremail@yourisp.com . <-- Now your
links will always be ready for clicks.)
Hype:
Yep, the last thing people want to see when looking
through hundreds of ads per day is hype. You've seen
the ads, maybe you're even creating these monsters...
"Join TODAY, Make $5,000 By Next Monday!!! GUARANTEED!"
Forget it. No way, next please. You know, even if your
program does work miracles, don't go screaming it
around the web. I want to see credibility. I want to
trust you. Let me know how you can help me.
Instead try something like:
"Attention: Incredible Breakthrough Guarantees YOU Extra
Weekly Income"
That'll get my click!
Your ad copy:
The most critical part of any ad campaign. Let me just
say this, spend at least 50% of your time on your ad
copy.
If a genie landed in your lap and granted you one wish
to benefit your marketing, what would you wish for?
To overcome your fear of writing articles? To master
the art of building web pages? Or how about the ability
to materialize million dollar ads, one after another,
just like the great copywriting pros.
Think about it. If you could create order-pulling ads
and roll them out into millions of dollars in profits
like the pros do, would you have any marketing problems
to speak of? I doubt it. You'd be one "rich" and happy
camper.
Well, I'm going to wrap this one up, leaving you with
these words...
You know the old saying, "It's the small things that
count." When you're marketing on this wild and crazy web,
even the smallest of things can have a mammoth impact on
the outcome. With hundreds of millions of people online
at any given time (and growing at such an alarming rate)
the Internet will gobble you up, and spit you back out
if you're not paying attention.
So keep your eyes open and never stop learning.
"Information IS power!"
About the Author
Michael S.L Bombard is editor
of the "AMAZING ezine TRAFFIC" Newsletter.
Discover 100's of Startling Ideas For Creating Quick
and Easy PROFITS With Tiny Ezine Ads! FREE eBooks,
FREE ads, Impact Lotto and more. Just CLICK and SEND:
mailto:AETnewsletter@infogeneratorpro.com