Attract More Buyers to your Product: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!

After we entered school we had a lot to learn. We left the sand
box, the nap, and the all day playing with our imagination. No
wonder we have lost touch with our original, playful, creativity.
We are in the information age, expecting to read short, concise
pieces. Yet, we can, if we play a little, add more of our original
ideas to our books if we use metaphor.

Metaphor means wedding a word to an image, sound or feeling.
Metaphor is a fusing of dissimilar entities into one new image.
Metaphor asserts a likeness between two unlike things. Images
are word pictures that give language power and richness by
involving our senses in the experience. When you wed an image
or feeling to something totally unexpected, you produce a new
pattern--a metaphor that creates a powerful picture.

The purpose of metaphor is to intensify your awareness of the
images around you. Clich