Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases.

Press releases are a way to get your business exposed to more and more would be customers. They are written as a news article and submitted to editors who would then print them or follow up with you for a story.

An example of a successful press release can be found at http://www.allprobizops.com/successrelease.html Take a moment to read through that article and then take a closer look.

You'll find that this press release, just like any good news article, answers some basic questions for the reader. Not only that, there is a specific formula involved in constructing the piece.

Here are the questions:

Who