Car Sales Training and Tools for a Growing Competitive
Dealership
Car Sales Training is something that the more successful dealers
in America are embracing with open arms once again. As
competition stiffens across the States, dealers are finding it
more important that they have a well-oiled
machine...accomplished through an effective car sales training
program.
As new technologies sprout up every day, more dealerships
realize that they are able to leverage them to their advantage
and implement much of this new technology into their car sales
training programs.
Car sales training programs are now teaching advanced
prospecting methods as well as relationship-building techniques;
thus enabling the dealership to leverage the new relationships
of their entire sales staff with the prospects and customers.
This has been a huge leap forward in overall growth...all
accomplished through a better car sales training
program.
Another area that car sales training programs have improved is
through the usage of computers and the internet. Car sales
people from coast to coast are building their own personal
sites, many through a program called AutomatorPlus a program
that has literally changed the landscape of how sales
consultants are communicating with their customer base.
As car sales people realize that they indeed are the ones
building the relationships with the prospects and customers, it
has grown more important for them to have their own individual
approach, rather than one sponsored through the dealership
itself. Car sales training has literally taken the 21st century
by storm.
Another area that car sales training has keyed in on is the use
of Weblogs, otherwise known as blogs. This is a place where
sales people can "let their hair down," so to speak, and just be
themselves. The effectiveness of this strategy alone has been
enormous.
Think about it for a second. You have a sales person...working
day in and day out. They are coming into contact with literally
hundreds of prospects on a weekly basis on behalf of the
dealership. We all know that people buy from people they
like...and the blog has been a huge contributor to the "like"
aspect.
Let me paint a really quick picture. A prospect comes
in...visits the dealership for the first time to begin some
initial research on a vehicle. They meet up with a nice young
man...utilizing all of the strategies that he has been taught
through the dealerships car sales training program, including
the use of a blog.
The prospect completes their research and leaves. The young
salesperson has done everything correctly...dealt with the
prospect in a professional manner and collected some contact
information. On the back of the salespersons card, he placed the
URL of his personal blog (used for professional purposes only).
When the prospect arrives home, they go to the URL and learn a
little bit more about the salesperson. They learn what high
school they went to. They learn the name of the sales person's
wife and young child. They meet the family dog...and even see
the family and their friends having a barbeque on the 4th of
July.
Do you think that the prospect sees this salesperson as merely
just "another guy," or do you think that there is a connection
that is beginning to happen? Do you think that this prospect
perhaps might even share this blog URL with a few of their
friends and family? We are sure of it...and it is an amazing
thing sweeping the country.
We congratulate the dealers that are engaging technology and
more efficient car sales training programs, you are definitely
the leaders moving forward. Car sales training is a must for
every sales person who wants a successful career in this
business, so start turning things your way right now by clicking
car sales training.