Automotive Sales Training: The Need To Do It Right

Automotive Sales Training, while not necessarily a glamorous topic, is a subject that needs some attention. Dealers, as they continue to battle the manufacturers with the higher and higher CSI demands, the need for continued and professional automotive sales training will only grow. Think about it for a second as we walk through a typical scenario. A guy/gal just finishes college, or they have heard from a friend how lucrative the automotive sales business really is...so they wander on down to their nearest dealership. (I am obviously over simplifying here). Once the dealership and this guy/gal decide that there is a good fit; the automotive sales training begins. The problem, however, is that we have found that the majority of fast paced dealerships simply don't have the necessary time to sit down and ensure that their new staff members are properly trained. Sure, many of them are trained on the "steps-to-the- sale," but in today's day and age, automotive sales training needs to go much more beyond the basics. Here are a few areas that automotive sales training programs can no longer go without: 1. Sexual Harassment Training 2. Human Resources Training 3. Contract Training An effective and efficient Automotive Sales Training program that goes without proper "Sexual Harassment" training is setting the dealership up for a future lawsuit. Ok, having someone come in