Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.

Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore."

Look at these examples to see what I mean:

Before

Down Comforters Let You Get Warm

When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead!

After

Down Comforters Let You Snuggle

When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead!

See the difference? The latter paints a more vivid picture of the comforter than the former.

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