Back to the Future
For decades the likes of Money magazine, The Wall Street
Journal, Investors Business Daily and many smaller print financial
publications have ethically and quickly earned hundreds of millions of
dollars by fully leveraging their assets.
But most web sites do not leverage all of their assets. I know, I've been a
web publisher for the past three years and a "print" newsletter publisher
for nearly a total of 20 years.
I'd like to share this money making idea with you by telling you about
three men I've worked with and how they built wildly profitable print
publishing empires by using a simple but highly effective marketing concept...
In the 1960s Bill Bonner, Howard Ruff and Brian Smith built their print
financial newsletter companies
solely on the marketing power of direct mail. Those men are largely
unknown by Internet publishers.
By using direct mail those publishers literally generated billions of
dollars in both paid financial newsletter subscriptions and in list rental
income.
Now in 2000 the Internet has eclipsed print newsletters but not one web
based financial publication is as remotely profitable as those of Bonner,
Ruff and Smith. Why?
Because Internet marketing has not yet developed the most basic direct
marketing tool that connects directly customers with financial services
providers.
That tool for Bonner, Ruff and Smith was the direct mail list, now it's
direct e-mail lists.
A well constructed file of e-mail names can help you instantly leverage
your assets and income in the same way print publishers like Money
magazine, Time, Newsweek and The Wall Street Journal rent their subscriber
lists.
By merging your e-mail names and addresses into a vertical database you can
receive list rental income every time your names are rented to other
providers of similar services.
I know you have several legitimate concerns about "renting" your e-mail
names but please give me one more minute...
First "renting" is renting, not selling. You will rent your list for a one
time rental fee -- you NEVER give up list ownership or control.
Of course a major concern is SPAM, which is unasked for e-mail.
I'm talking about opt-in e-mail and opt-in mail is not SPAM. It's the
opposite.
Before adding your names to a well constructed Data Base your e-mail names
must be given an opportunity to opt-in OR opt-out of future mailings. If
they opt-out they WILL NOT be rented or mailed. It's as simple as that,
they will not be mailed -- SPAMed.
If they opt-in they will receive mail. Every mailing ALSO gives them a
continuing chance to opt-out of future mailings if they so choose. By
opting-out they will come off the data base but NOT off your list. They
will stay with your for as long as they choose.
This opt-in/opt-out procedure is endorsed (and required) by the Direct
Marketing Association and all major ISPs. Opt-in mail (asked for mail) is
very different from SPAM which is NOT asked for.
This project requires almost no work from you. All you'll need to do is
upload your names to computer house. Your names are secure and NEVER leave
or are given to anyone who rents the list. You have no out of pocket
expenses. You will receive a monthly check and financial report.
The purpose of a "dot-com" is to make money. Using all of your assests can
help you become more profitable by helping you generate additional monthly
income through list rental.
About the Author
Ron Jackson, President of e-mailWorks.com a leading provider of
opt-in mailing lists and internet marketing services. For more call 510
704 9490 or visit www.e-mailWorks.Com